Branding

How might a cow feel if a rancher decided to change his logo on a whim? He wanted something different. Really, what's the harm? 1200 degrees of molten iron pressed against your flank steak again. That cow is thinkin', "That rancher should have gotten it right the first time." Businesses today have adopted the term "branding." No coincidence.
Do it once, be consistent and you'll have a successful lasting brand. Get it wrong, change too often...

... Moo!